Women today are choosing companies that they want to work for because they know that they don't have to defy the odds, of breaking into the 'boy's club', just to be the odd one out. Rather they are choosing those workplaces where the 'boy's club' has been relegated to the past.
In recent times, there has been particular backlash driven by the perception that focus on gender equality initiatives and the promotion of women to leadership roles is unfair and not meritocratic. Negative responses often surface when individuals fear personal impact or the status quo has changed.
Our vision is to boost women’s workforce participation, lift productivity and increase economic growth by sustainably improving gender equity in jobs and pay in enterprises throughout Western Australia.